EverestCoin (EVCOIN), the play-to-earn gaming token that is the rave of the moment in the crypto gaming world just secured their biggest ad yet by locking down the iconic Times Square billboard to promote their soon-to-launch NFT Marketplace.  The campaign will through the 12th of December.  The company hope that the ad will be seen by the millions of New Yorkers that visit Times Square, especially the tourists that come during the holidays.  So far, Shiba Inu is the only other mainstream crypto project to have secured this coveted time square ad placement, and it was only for one day.  

Marketing partnerships

Over the past few months, the company has sought out influencers and content creators and has also secured strategic partnerships with several brands.

One such brand is Team Seas. EVCOIN says it has been reaching out to notable charitable organizations since its inception, especially organizations that support the Himalayans and Nepal.  Therefore, supporting Team Seas’ Ocean Cleanup Initiative of removing 30 million pounds of dirt from oceans and other water bodies around the world was a natural fit. 

Worth mentioning also is their partnership with Mazer Gaming, a global esports organization that is actively involved in the crypto and blockchain industry. With the partnership, $EVCOIN got incorporated into Mazer Gaming’s gaming platform, which made it possible for their over one million participants to earn EVCOIN tokens and other NFTs.

Aggressive Global offline advertising campaign

In addition to the Time Square billboard, EverestCoin also launched aggressive grassroots marketing in Gurgaon, a major city in India that boasts of being the third-largest financial and banking hub, and also the second-largest IT hub in the Asian-pacific region.  They were also able to secure a one-month-long advertising campaign that will project their metaverse GameFi project and brand to millions of potential investors and gamers.

This was followed by another massive ad campaign in Nigeria, where they secured Ad Spots on over 13 billboards in Lagos and Ibadan – two of the most crypto-adapted cities in the country. This particular campaign is very strategic, as some of the locations secured are very busy, especially the major billboard in Ikeja, a city known for being the most active environment for IT and FinTech in Nigeria.

EverestCoin on Time Square Billboard

This happens to be the latest out of the many marketing campaigns from the EverestCoin team. They still have a lot more coming, as they are keenly working behind the scenes, diligently trying to secure more profitable partnerships that will deliver the most beneficial outcomes for their investors and holders. As far as they are concerned, this is just the beginning, and there will be no stopping until they get to the peak.

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