The Place Where Tech Meets Culture

Death Row Records Breaks Into The NFT Game For 30th Anniversary

The year 2021 marked the 30th Anniversary of legendary Death Row Records.   To celebrate the label collaborated with to release even special exclusive NFTs for Snoop Dogg’s 1993 Doggystyle debut album. 

“Death Row is a West Coast hip-hop institution. As a fan of the music and someone who grew up in California in the ’90s, I’m excited to work with such an iconic, culture-defining label,” expressed Joe Conyers III, Executive Vice President and Global Head of NFT, in a statement.

Three of the NFTs include music from the pioneering album. Staying true to the label’s theme, the NFT are called “inmates.”  There are Ethereum and Crypto Coin inmates available that will include “Tha Shiznit” while bitcoin inmate includes “Murder Was The Case.”

The other four NFTs are part of an official collaboration with TillaVision featuring Lil Bitcoin including 10800 Gold Edition, 10800 Platinum Edition, The Boss Gold Edition, and The Boss Platinum Edition designs. Each NFT includes an instrumental from Snoop’s hit single, “Gin And Juice.”

Following the 28th anniversary of Doggystyle on Tuesday (Nov. 23), a special double-vinyl reissue is also available for purchase.

Recently it was announced that AEG sold the Staples Center to in a 20-year deal reportedly worth $700 million. Starting on Christmas Day, the home of the Lakers, Clippers, Sparks, and Kings, will be known as the Arena.



Leave a Reply